PR, with a point of view.
We started ETC. PR because brands deserve better than cookie-cutter press releases and inconsistent posting. Here's who we are and how we work.
Founded on strategy, built on relationships
ETC. PR was founded by Lauren, a publicist and marketer who saw too many small and growing brands treated like an afterthought by big agencies. So she built the kind of agency she wished existed: hands-on, strategic, and genuinely invested in every client's success.
Today, ETC. PR partners with brands across industries to handle the "etc." of getting noticed — the press outreach, the content calendars, the community management, the behind-the-scenes work that turns a good brand into one people talk about.
Past & present clients
A mix of brands ETC. PR has partnered with, past and present.
What you can expect as a client
Strategy First
No campaign starts without a clear plan. We take time to understand your brand, your audience, and your goals before we pitch a single idea.
Real Relationships
With media, influencers, and you. We believe the best PR comes from genuine relationships built over time, not mass blasts.
Results You Can See
Press hits, follower growth, engagement — we report on what matters and stay accountable to the numbers.
What ETC. PR stands for
Authenticity over hype
We tell your story the way it actually happened — that's what makes it stick.
Detail-obsessed
From pitch to post, the small things are what separate good PR from great PR.
Partnership, not vendor
We show up like an extension of your team, not an outside agency clocking hours.
Let's see if we're a fit
Every great client relationship starts with a conversation. We'd love to hear about your brand.
Get In Touch